Kylian Mbappé leaves Nike after 20 years to sign boot deal with Swiss brand On
Kylian Mbappé, one of football's most marketable stars, has parted ways with Nike after two decades and signed a new boot deal with Swiss athletic brand On. The move marks a significant shift in the football boot market, as On is a relative newcomer to the sport compared to established giants like Nike, Adidas, and Puma. Mbappé's switch to On reflects the brand's growing ambition in football after recent high-profile signings, and it represents a major commercial coup for the Swiss company.
Read the full story at theguardian.comMbappé's departure from Nike after 20 years is a landmark moment in football's commercial landscape. On has been steadily building its football credentials and landing the French superstar — one of the most recognizable athletes in world sport — is a statement of intent. For On, the partnership signals an aggressive push into football at a time when the brand is seeking broader global recognition. For Nike, losing a generational talent is a notable blow, though the company's grip on elite football remains strong through other stars.
Context added by Socc360, not by theguardian.com.
Data source: theguardian.com (via Socc360). Last updated .
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