Como give up seats to older fans for Champions League debut
Como 1907, newly promoted to the top of Italian football and qualifying for the Champions League for the first time, are launching a fan initiative that gives up premium seats to older supporters. The club, owned by the Hartono brothers through the SENT Group, wants to ensure that lifelong fans who have never seen the club at this level can attend historic European nights. The gesture underscores Como's rapid rise from the lower tiers of Italian football to a Champions League debut, a journey the club wants to share with its most loyal supporters.
Read the full story at bbc.co.ukComo's story is one of the most remarkable rises in European football, going from the lower divisions to a Champions League debut in a matter of years under Indonesian ownership. The decision to reserve seats for older fans reflects a club aware of its roots and the community that sustained it through difficult years. For neutrals, it adds a human dimension to what is already a fairy-tale campaign in Europe's top competition.
Context added by Socc360, not by bbc.co.uk.
Data source: bbc.co.uk (via Socc360). Last updated .
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