Liverpool agree £60m-a-year shirt sponsorship deal with Turkish Airlines
Liverpool have reached an agreement with Turkish Airlines for a shirt sponsorship deal valued at approximately £60m annually, as reported by The Guardian on September 8, 2026. The deal represents one of the most lucrative commercial partnerships in the club's history and significantly bolsters Liverpool's revenue streams. Turkish Airlines branding will appear on Liverpool's matchday shirts, replacing or supplementing the club's previous front-of-shirt partner.
Read the full story at theguardian.comA £60m-a-year shirt deal marks a substantial commercial milestone for Liverpool, placing the club among the elite earners in English football's sponsorship market. The agreement with Turkish Airlines — a brand with established visibility across European football — reflects both Liverpool's global commercial appeal and the escalating value of top-tier Premier League inventory. For supporters, the practical change will be visible every matchday, while the financial impact strengthens the club's position in an increasingly competitive transfer and wage market.
Context added by Socc360, not by theguardian.com.
Data source: theguardian.com (via Socc360). Last updated .
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